Ask for Evidence is a public campaign that helps people request for themselves the evidence behind news stories, marketing claims, and policies.

We hear daily claims about what is good for our health, bad for the environment, how to improve education, cut crime, treat disease or improve agriculture. Some are based on reliable evidence and scientific rigor. Many are not.

How can we make companies, politicians, commentators and official bodies accountable for the claims they make? If they want us to vote for them, believe them or buy their products, then we should Ask for Evidence.

People use this page and AskforEvidence.org to share their experiences of asking for evidence and to use the hub of resources and expertise to making sense of the evidence they receive.

Ask for Evidence is supported by hundreds of public figures, organizations and thousands of supporters such as Mumsnet, NHS Behind the Headlines and the Royal Statistical Society. The campaign has received core funding from The Esmée Fairbairn Foundation and this website was built thanks to supporting from the Wellcome Trust.

Ask for Evidence was launched by Sense About Science in 2011. Sense About Science is a charity that helps people to make sense of science and evidence and promote the use of evidence in public life. This takes us from responding to outlandish diet claims by celebrities to helping parents understand vaccines, from working with people with chronic diseases to beat misleading ‘cure’ claims on the Internet to pressing for sound use of statistics in media reporting.

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